Niketo identity
Niketo is my personal brand for portfolio and design playground. Since it's birth in 2008 the brand has acquired communication style which can be described by several constants.
Name and logo
Niketo is just a word devoid of any meaning, easy to write and remember. I was trying to create the brand clean and neutral. While building my portfolio, I wanted viewers to focus on my works, not on a personal brand. The logo is the result of my passion for three things - science fiction, math and graphic design. It pays homage to the Monolith from Arthur C. Clarke's "2001: A Space Odyssey". Its proportions, the squares of the first three integers, are perfectly calibrated and obvious in a good sense. I wanted the logo to express some basic rules and beauty, convey an intellectual charge and give a hint of how it's connected to the name. Logo is built by the rectangular with a ratio of 4 by 9, dissected by a line with thickness of 1, so that the "N" letter is read in a counterform.
Based on these proportions you can build various forms and symbols, from circles and squares to heraldic shields.
Fonts
I've designed my own corporate font using "4x9" proportions and called it Niketo Regular. It's available to download on YouWorkForThem website. This font plays a huge role in all my personal works. As a second font for paragraphs I've selected Inter Light.
Buy Niketo Regular font
Colors
I've developed corporate color scheme using only basic RGB and CMYK colors. With the name Niketo which sounds like a japanese word, this approach resulted in a bit tech'y and cyberpunk'y look and feel.
Patterns
Logo elements and grid can be used to create patterns.
Further explorations
New fonts, colors and compositions to explore possibilities of Niketo brand.
Niketo identity on Figma
You can see these guidelines on Figma in full detail.
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View work
Take a look at some of my favorite projects I've been working on recently